SPECIAL ACHIEVEMENT
One award, more than one award, or no award (a crystal pillar with the NATAS logo) is given to those person(s) directly responsible for the content and execution of the material presented in the entry.
E01 – EMMA – Station Excellence
For excellence in overall station or cable/sports system operations, during the eligibility period. Entry should reflect the station or cable/sports system’s overall local product including any news & sports coverage, other locally produced programs, promotional announcements, on-air examples of events hosted by the organization and involvement in the community, and any further evidence of excellence. Entry should emphasize the quality, breadth and efficacy of the organization’s operations, stressing substance rather than style, and exhibit performance in sustaining excellence throughout the eligibility year. The composite entry must be comprised only of material as actually aired. No introductions, post production, montages, music or special effects may be added. Entry should include a one-page, written synopsis of the organization’s operation, product, accomplishments and achievements. Entry length shall not exceed 60 minutes.
EMMA NEWS PROGRAMMING
One award, more than one award, or no award (a crystal pillar with the NATAS logo), except where noted, may be given to the producer(s) and others directly responsible for the content and execution of the news program, segment or coverage. Anchors, reporters, photographers, editors, assignment editors, hosts, directors and qualified others may be eligible if their contributions are significant to the entry’s award-worthiness. For any entry designated as a series, a minimum of two reports must be included.
E02 – EMMA – General Assignment Report
For excellence in coverage of a single or multi-part story or topic aired within a regularly scheduled newscast or newscasts. Entry may include live and/or taped elements. Time limit: 10 minutes.
E03 – EMMA – Breaking News
For excellence in coverage of a single unanticipated news event that is aired simultaneously with the news event being covered and aired either within or outside of a regularly scheduled newscast. Entry may include multiple live or taped elements and online content. Time limit: 15 minutes.
E04 – EMMA – Spot News
For excellence in coverage of a single unanticipated news event that is shot edited and produced within 24 hours on a regularly scheduled newscast. Entry may include multiple live and/or taped elements and online content. Elements of a related Breaking News entry may be included in a Spot News entry but not in their entirety. Time Limit: limited to a single report.
E05 – EMMA – Investigative Report
For excellence in reporting of a community problem requiring research and investigative journalism, aired within a regularly scheduled newscast. Entry will be judged on the quality and extent of research, the presentation, and the impact of the reporting. Written documentation is required (100-word limit). Time limit: 30 minutes.
E06 – EMMA – Feature News Report
For excellence in reporting of a single or multi-part feature news story or topic aired within a regularly scheduled newscast. Time limit: 10 minutes. Series time limit: 15 minutes.
E07 – EMMA – Specialty Assignment Report
For excellence in coverage of special interest information. Time limit: 10 minutes. Series time limit: 15 minutes.
EMMA NEWS & PROGRAM SPECIALTY
One award, more than one award, or no award (a crystal pillar with the NATAS logo) is given to the producer(s) directly responsible for the content and execution of the program, segment or coverage. Anchors, reporters, directors, photographers, editors, assignment editors, hosts, writers and qualified others may be eligible if their contributions are significant to the entry’s award-worthiness.
E08 – EMMA – Weather / Weathercast
For excellence in coverage of weather in general, weather related topics or subject matter within a regularly scheduled news program. Time limit: 10 minutes. Series time limit: 15 minutes.
E09 – EMMA – Sports
For excellence in coverage of sports in general, sports related topics or subject matter within a regularly scheduled news program. Time limit: 10 minutes. Series time limit: 15 minutes.
E10 – EMMA – Sports Program
For excellence in a regularly scheduled daily or weekly sports program, or for coverage of a one-time-only sports event (not sporting game or play-by-play) or sports series. Entry may be live or taped. Entry must have, as its basis, special coverage not to be taken from a regularly scheduled newscast. Entries may include multi-camera and pre-produced segments that cover the full spectrum of the event. Entry may have no post edits except for the removal of commercials. Entry will be judged on overall content, presentation, enterprise, writing, format, teases, etc. Time limit: 30 minutes. (A maximum of three segments/lifts is permitted to bring longer programs to the time limit).
E11 – EMMA – Magazine
For excellence in a regularly scheduled program, series or special consisting of various segments of local interest designed to entertain and inform. Time limit: 30 minutes.
E12 – EMMA – Informational
For excellence in a regularly scheduled program, series or special whose prime purpose is to be instructional; to teach formally or informally about a subject or subjects. Time limit: 30 minutes.
EMMA SPOT ANNOUNCEMENTS
One award, more than one award, or no award (a crystal pillar with the NATAS logo) is given to the producer(s) and others directly responsible for the content and execution of the promotion. Entries must be locally conceived, produced and aired. Spots that contain more than 50% of network or syndicator-provided material do not qualify. Music, graphics and pre-edited video constitute such material. Spots may be 5-seconds to 2-minutes in length. Program length commercials (infomercials) are not eligible. If a campaign is entered, a maximum of three spots may be included.
E13 – EMMA – Promotion
For excellence in announcements that promote a news image, a specific story, stories or series, including sports, weather and/or franchise stories. This includes promos for news specials, breaking weather, sports specials, etc.
EMMA CRAFTS ACHIEVEMENT
One award, more than one award, or no award (a crystal pillar with the NATAS logo) is given for excellence in a specific television discipline demonstrating the skills of one or more individuals. Entries may contain a single example of the craft or a composite of material as originally broadcast. Time limit: 15 minutes. While craft entrants may submit more than one entry per craft discipline, only one of those entries may be a composite. Elements of the composite may not be separately entered as individual craft entries. Craft awards are intended for hands-on craftpersons, not those that supervise craftpersons.
E14A – EMMA – Director
E14B – EMMA – Technical Director
E15 – EMMA – Editor
E16A – EMMA – News Anchor
E16B – EMMA – Sports Anchor
E16C – EMMA – Weather Anchor
E16D – EMMA – Host/Moderator
E16E – EMMA – Reporter
E17 – EMMA – Photographer
E18 – EMMA – Producer
Enter complete segment or composite not to exceed 30 minutes. Unless part of a composite entry, producer material entered in this category cannot be part of a full-length program (news or non-news) already entered elsewhere.