
ADVANCED MEDIA EMMY® AWARD CATEGORIES
Outstanding Achievement in Content for Broadband and Portable Delivery
Awards will be given in recognition of editorial content and video production creativity in original material intended for a regional audience and created primarily for consumption on non-traditional viewing platforms such as computers, mobile phones, PDAs and similar devices. Judges will give significant weight to the entrant’s utilization of advanced media capabilities, (i.e. interactivity, and viewers’ choice of images), when determining award-worthy entries.
Examples of potential submissions may be (but not limited to) vodcasts, podcasts, webcasts, video blogs, web-site programs including journalistic reporting, event coverage or event analysis, mobisodes, video-on-demand content and any other form of material delivered over an IP network or platform like wireless, broadband or VOD. Re-purposed material from television or cablecast programs is not eligible.
One award, more than one award, or no award may be given to the person(s) directly responsible for the content and execution of the program or segment. Content directors, managing editors, writers, editors, graphic artists, video editors, directors, photographers, hosts, moderators, anchors, reporters, assignment editors and qualified others may be eligible if their contributions are significant to the entry’s award-worthiness. Enter 15 minutes of complete program or compilation not to exceed 15 minutes.
Additional rules and procedures apply (see FAQ and standard clauses).
PROGRAM CATEGORIES
101. Arts / Entertainment
For excellence in a program or special that focuses on general entertainment, variety or performing arts.
102. Breaking News / Continuing Coverage
For excellence in coverage of a single unanticipated news event that is streamed simultaneously with the news event being covered. Entry may include multiple live or taped elements -and /or- For coverage of a single news story over an extended number of reports. Entries will be judged in part on story advancement and should be entered as a composite. A stand-alone segment from this composite may be entered in one other category.
103. Business / Consumer / Financial
For excellence in coverage of business, finance or consumer topics.
104. Children/Youth/Teens
For excellence in coverage of issues designed to be of specific interest and value to a target youth audience.
105. Commercial
For excellence in commercial production advertising a product, business, or service. Spots may be 5-seconds to 5-minutes in length. Entries must be locally conceived, produced and posted. Spots that contain more than 50% of network or syndicator-provided material do not qualify. Music, graphics and pre-edited video constitute such material. Program length commercials (infomercials) are not eligible.
106. Documentary / Historical / Cultural
For excellence in the creation of a formal, structured presentation with dramatic impact of an event, condition or situation of current, cultural and/or historical significance; or coverage of subjects that emphasize historical, cultural or ethnic issues or topics.
107. Informational/Instructional
For excellence in presentation of stories whose prime purpose is to be instructional, to teach formally or informally about a subject of subjects.
108. Interactivity
For excellence in the creation of an interactive media effort that extends the reach and content delivery of a program created primarily for consumption on non-traditional viewing platforms, including but not limited to, live over-the air broadcasts or cablecasts, video sharing, video blogs, discussion boards, online forums, instant web polls, live-to-tape telephone responses, man on the street kiosk recorders and other media.
This is NOT an award for “best website,” but may include the use of a website in a program. The combination of these content-enhancing extensions must demonstrably engage the viewer synchronously or in a manner that is integral to the content of the associated program. Submission must include a video presentation of the original program AND synchronous media IF the appearance and value of such is not obvious during the program. If the judging panel can benefit by visiting a website that will be current and relevant during the judging period, provide an appropriate web address. If the appropriate web site is not available during the judging period, the entry must include a video clip that represents its significant contribution to the interactive program. The entry may be accompanied by a written description of no more than 200 words explaining the enriching media experience of the interactive media effort.
109. Investigative Report
For excellence in reporting of a community problem requiring research and investigative journalism, aired within a newscast. Entry will be judged on the quality and extent of research, the presentation, and the impact of the reporting. Written documentation is required (100-word limit)
110. News Programming
For excellence in coverage of news in general, news related topics or subject matter.
111. Public/Current/Community Affairs
For excellence in a program or special that focuses on current issues of societal concerns, social ills, community or general public interest.
112. Sports
For excellence in coverage of sports in general, sports related topics or subject matter.
113. Sporting Event / Game - Live
For excellence in production of a single program or series, live or live-to-tape sports event or game. A composite is required and must include examples of: Show Open, Graphics Package, Use of Replays, Inserted Pre-Produced Segments, Use of Statistical or Other Prepared Material, Highlights, Standard Coverage (e.g. Routine Innings or Downs) and any additional material at entrant’s discretion.
114. Student Production (Plaque-eligible)
A plaque is awarded in this area for excellence in a program or segment produced and executed by students at a university, college or technical/vocational school during the eligibility year. Entry must be validated by a professor/teacher. Students responsible for the production, as specified in writing by the school, will each receive an Emmy® certificate.
CRAFTS ACHIEVEMENT
One award, more than one award, or no award is given for excellence in a specific
discipline demonstrating the skills of one or more individuals. Entries may
contain a single example of the craft or a composite of material as originally
posted. While craft entrants may submit more than one entry per craft discipline, only one
of those entries may be a composite Entrants may submit material representing one or both of the crafts listed in each area.
115. Animator / Motion Graphic Designer
116. Host / Anchor / Reporter
117. Photographer
118. Video Editor
119. Writer / Producer
Advanced
Media Rules
NATAS
Standard Clauses
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